Wine Tweetups: wine tasting for a new generation


Wine tweetups sound like the new social hour for wino’s. Tweetups are when a group of tweeters meet up in person. Wine tweetups are tweetups focused around drinking wine and participants tweet about the selected wines before and after the gathering. When tweeters meet in person, they are able to exchange thoughts without being constricted by Twitter’s 140-character limit. I like this idea – I think it is a beautiful pairing of the wine industry and social media. In addition, I think it is transforming traditional “wino culture” into something better fit for this day in age. Gary Vaynerchuk, host of Wine Library TV, is most likely quite of fan of the wine tweetup. He is all about reinventing the concept of wine tasting for a new generation and is a strong advocate of social media. I am reading his book, Crush It , which talks all about how to brand yourself through social media. So far, great book; highly recommend it.

Tweetup at Alexandria Nicole Cellars, Woodinville, WA (photo credit: Seattle Wine Gal)

While anyone can host a wine tweetup, many times it is a winery or some other business (restaurant, wine bar, etc.) hosting in order to attract online viewers and encourage discussion about the business. I couldn’t help but think of a local Eugene winery, King Estate, whom I have been focusing on in one of my PR classes. King Estate Winery is an active participant in social media (especially Twitter) and, in my opinion, would be a perfect tweetup host. Interested in hosting a wine tweetup? HOW TO: Organize a Succesful Tweetup


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